Imagine securing sports sponsors that not only support your sports leagues for adults but also elevate the experience for your players. Sounds like a game-changer, right? Here's a practical guide to building a strong prospect list and attracting sports sponsors who share your passion for the game.
Most leagues find a natural fit with bars or restaurants. After all, where else do champions celebrate victories (or commiserate close calls) than over post-game drinks and food? But don't limit yourself! Look for businesses with a vested interest in your community or a connection to your sport. Sports stores, health and wellness centers (think urgent care or physical therapists), and even local service providers like chiropractors are all potential partners in securing valuable sport sponsorships. While some leagues may explore sponsoring athletes directly, focusing on businesses that cater to the overall well-being of your league participants is a great first step.
Businesses that can fulfill your league's needs can be particularly receptive to sports sponsorships. Consider sporting goods stores, food and beverage suppliers, or printing services. This allows them to showcase their products directly to engaged consumers – your players!
One hidden gem is your player base! League members often work in local businesses and understand the league's value. They can provide valuable introductions, essentially creating "warm leads" that are more receptive to sponsorship discussions. Develop a capabilities deck (a document outlining your league's offerings and potential benefits for sponsors) that players can easily share with their employers, promoting sponsorship for sports opportunities.
Brian Irving of Chicago Sport & Social reminds us that even smaller leagues (around 30 players) hold value for sponsors like restaurants. A dedicated group consistently patronizing a specific establishment translates to real revenue. But remember, finding sponsors who resonate with your league's values is key. Look for businesses with a history of community involvement – they're more likely to embrace sponsorship as a way to strengthen their local presence.
Online tools like Google Maps are your friend! It's crucial that potential sponsors are geographically close to your league's playing grounds. This fosters a natural connection and increases the likelihood of players patronizing these sports sponsors.
Be prepared for a "numbers game." Securing sponsors typically involves a sales process with a lower conversion rate. You might need to approach 20 businesses before landing one sponsor. So, cast a wide net and create a comprehensive list before diving into outreach efforts.
Building a thriving adult sports league goes beyond just organizing games. Securing the right sports sponsors not only helps cover expenses but also enhances the overall experience for your players. By strategically targeting your outreach, leveraging your network, and prioritizing quality over quantity, you can assemble a winning roster of sponsors who share your passion for the game. So, get out there, start building your list, and watch your league flourish!
